SEO Glossary

301 Redirect – This is a way of communicating to search engines that a page has permanently moved locations.


AdWords – Is a Google pay per click advertising system that allows advertisers to bid on a list of keywords related to their website and show up in the advertising section of the Google results page in positions higher than they could in the organic section which is free of charge. Each time someone clicks on the ad, a predetermined amount correlating the your bid is charged to the advertiser.


AdSense – Is also a Google program that allows webmasters place boxes of Google ads on their own sites.


Affiliate Marketing – An affiliate site promotes and helps sell products or services of another company on their website for a preset fee or percentage of revenue.


Algorithm – The brains behind the search engine robot that determines by a complex algorithm what pages should be ranks where on the search results page for certain keywords.


alt text – Words given to a picture so a search engine knows what the subject of the picture is.


Analytics – Another free program from Google that tracks website statistics.


Anchor Text – The actual visible text of a link. Search engines use anchor text to indicate the relevancy of the page that it is pointing to.


Authority – Which is also known as trust rank or link juice is the derived from incoming links that have relevant and related content of high value pointing to your site.


Back Link – Which is also known as inlink or incoming link are links that point to your website from other websites.


Black Hat – Are SEO techniques that are considered ‘not allowed’ by search engines ToS such as Google.


Blog – A website which allows the author to write in a time ordered way, a series of posts. The most used systems for this are WordPress followed by Joomla and Drupal.


Bot – Which is also known as a robot, spider or crawler is a program which crawls web pages and helps search engines index them.


Bounce Rate – The percentage of users who quickly enter a website and then leave it within a quick period of time.


Canonical Code – Is a code placed in the code of a page to ensure that duplicate content issues when indexing by bits does not occur.


CMS Content Management System – Is a program that allows in a user friendly manner, anyone to edit basic content of websites without any knowledge of coding. Examples of free CMS’s are WordPress, Wix and Weebly.


Content – Which is also known as text or copy is the text of the page which is read by both human visitors and also bots.


Conversion – Is when a specific goal is achieved by a visitor to a webpage such as signing up for a newsletter, purchasing a product, filling out a form etc.


Conversion Rate – is the percentage of users who convert when they get to a page.


CPC Cost Per Click – The amount paid by the advertiser each time someone clicks on an ad for a PPC advertising campaign.


Crawler – See bot


Directory – A site devoted to listing websites and pages under certain topics.


Duplicate content – This is content that is extremely similar to or identical to that found on another website or page. A site may be penalized by search engines for serving duplicate content.


E-Commerce site – A website that has the capability of making online purchases on it. It usually needs an SSL certificate to ensure credit card data entered in forms when paying for a product is securely sent.


Google Dance – The change in your website position on search engine results pages caused by an update of content on your website or the update of the search engine algorithm.


Google juice – See ‘authority’ above. It effects pagerank from Google.


Googlebot – Google’s crawler program for indexing pages for its search results.


HTML (Hyper Text Markup Language) – Is the most basic language that is used in code to build websites. It is also the most SEO friendly.


Impressions – Also known as page views are recorded each time a visitor loads a page and it displays on their screen.


In bound link – See inlink


Indexed Pages – The pages of a website which have been indexed by a search engine and hence have the chance of showing up on a search engine results page (SERP).


Inlink – Inbound links from related pages of other websites.


Keyword – The word or phrase that a user enters into a search engine.


Keyword Density – The percentage of times one word is written on a web page. If this value is unnaturally high, the page may be penalized.


Keyword Research – Determining which keywords are being used by the target audience to find the product or service being sold.


Landing Page – Is a single page built for visitors who arrive from a specific source. That specific source could be an ad on someone else’s website or related to an email blast sent out.


Link – An element on a web page that can be clicked on to cause the direct the visitor to another page.


Link Building – Is the activity of actively cultivating links from other relevant sites with high pageranks.


Link Exchange – Also known as a reciprocal linking scheme allows 2 websites to point links to one another.


Link Text – Also known as anchor text is the visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page.


Long Tail Keywords – These are keyword phrases that have over 3 words within them and can yield a little traffic but easily rank highly on SERP’s.


META tags – Extremely important tags that indicate to crawlers the content of the page. Meta title tags must be unique per page in a website and help SEO value of the page a lot!


Natural Search Results – Also known as organic results are the search engine results which are not sponsored, or paid for in any way.


nofollow – A command to stop a bot following a link and passing on linkjuice.


noindex – A command to stop a bot indexing a page or whole website in SERPs.


pagerank – Also known as PR is a value between 0 and 10 assigned by the Google algorithm, which quantifies the SEO value of a website. A PR of 4 or higher is consider as good.


PPC (Pay Per Click) – a context sensitive way of paying each time someone clicks on your ad. See also AdWords.


Redirect – Any of many methods used to change the address of a webpage such as when a site has moved to a new domain.


robots.txt – A file in the root directory of a website which is used to restrict and control search engine crawlers.


ROI (Return On Investment) – Is to analyze and quantify return on investment. This is calculated by placing cost / return of different campaigns. This can be set to automatically calculate in Analytics tools such as Google Analytics.


Sandbox – Is a testing area for Google when they try new changes to algorithms.


Scraping- Copying content from another website  which is often done by automated bots.


SEM –  Is short for search engine marketing. SEM is any type of online marketing activity such as researching, submitting, advertising and positioning a website within search engines to achieve maximum exposure of your website.


SEO – This is the all holy acronym for search engine optimization which is the process of increasing the number of visitors to a website by achieving high position on the SERPs.


SERP – Search Engine Results Page


Sitemap – A page that is submitted to search engines so they index all the listed pages of a website (usually created in XML format).


Social Media – Is any platform that allows people to share their ideas and thoughts to a group using a platform such as facebook, myspace, dig, reditt, stumble upon etc. Social media can be harnessed so a campaign goes viral because social media allows for sharing of information between similar audiences.


Spam – Any type of onpage or email style campaign that targets users in an abusive way without the user requesting it.


Spammer – An individual that uses spam to pursue a goal.


Spider – See bot.


Static Page – A search engine friendly page without dynamic content and simple URLs.


Text link – A plain hyperlink that does not have a graphic element or special code such as flash or java script.


Time on Page – The amount of time that a visitor spends on a particular page. The longer a visitor stays on a page can indicate engagement which is positive.


URL – another way of saying a domain or address of a webpage.


Web 2.0 – Is a catchphrase used to describe modern websites that interact with the visitor in a tech savvy way.


White Hat – SEO techniques that conform to ToS of search engines and do not attempt to trick or manipulate SERPs.